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Why Love is an Unsustainable Business Model...

Thursday, 02 June 2011 at 20:22

Love is forever, so are diamonds. Try swallowing either......

It kills!

How things get difficult when you expand the scale….

Oh yes, one starts as a small nice close knit family business but they go bonkers the moment you start expanding it and get aspirational. Two people hand in hand painting the city red or whatever is the agreed upon favorite color doesn’t sound like a bad idea. But try expanding the circle- colleagues, friends...and god forbade, I am not even mentioning the impacts when you take it to the family, that is almost like getting listed...er…public. Hence, starting from “how cute you look while you sleep “(hope you were lucky enough to have time and resources to see him/her sleep; classroom doesn’t count) the opinion gets overridden by voices “Doesn’t she look a bit snobbish?”” He’s doesn't look like your kind..””You can do better” "Are you sure?”

So by the end of it, the cow starts to appear like a pig, that is, if it weren’t a pig already!

They say one should not get emotionally attached to their business

Heisenberg alluded to this gently ages ago. We failed to grasp. Either love it or keep it forever, either run it or run with it. You can’t do both. You can’t trade-off because its unstable…it is bound to fall on one side eventually. This rule is probably most easy to place in logic. Emotional attachments rob one off the ability to see mistakes, shortcomings, and also the advancing hollowness and evasion of foundation. Then you suddenly find yourself riding at cloud height with no base. Wooosh. Eyewash over. Flat on ground, flat on face! Get up and curse yourself for having been blind all this while.

I did start the fire, but well…fuel?

Go to the backyard of your house, most will have a rusted cycle, packed skates, dog house, doll house etc. As kids, we dreamt for months, persuaded weeks, yelled for days and skipped food for hours to have those things…Yes we only started the fire. Did it look like it can ever fade? Most busineses fail because they were started in a heat of moment, wrong interpretation of desire or as an offshoot of elimination of choices…the way most love affairs begin in heat of moment (literally) wrong interpretation of desire and rebound or elimination..of other reasons…The madness seldom lasts in any case.

Break even?? Where are the Cash inflows?

Before most men make hue and cry over how expense goes up, one can safely comment that most (if I may say, self respecting) women call it dutch these days. Of course the expenses go up, only problem is unlike in most businesses, there is no inflow. No money, no break even and no chance or hope for that anyway. So the whole plan was not profitable at the first place financially. One may argue that there are NPO or not-for-profit organizations too, but they are for charity … excuse me, charity is not even the last reason to be in love.


Love is mostly unavailable, often unattainable and if all goes well... foresee ably unsustainable.

...A failed business or love though do come with their share of pros , just like anything else …if you survive it:



1. You know 100 ways a business cannot be run and love cannot last

2. You will be more careful about your finances forever

3. You start giving thought to your whims

4. You do a reality check every time you move further…



Having said that, guess what… Who could have guessed that the model of selling water could ever be sustainable…

P.S: As i write this, my tryst with Mumbai rains begin

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